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19th Annual Heyday Harvest


Please join us Sunday, October 19 at the Freight for the 19th Annual Heyday Harvest, our annual fundraiser. This year’s program will feature Heyday award recipients Alice Waters and Alexis Madrigal in conversation, plus special guests Susan D. Anderson, John Freeman, Dorothy Lazard, Eugene Rodriguez, and Greg Sarris, with musical performance by Los Cenzontles.

Sunday, October 19, 2025
The Freight
2020 Addison Street, Berkeley, CA
6 – 8:30 PM PST

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Award Recipients

This special evening will honor two remarkable voices: KQED Forum co-host Alexis Madrigal, whose illuminating new book, The Pacific Circuit, tells an essential story about Oakland, and Chez Panisse founder Alice Waters, whose unwavering vision has transformed how we think about food, community, and activism.

Alexis MadrigalHeyday History Award Honoree

Photo by Kirsten Voss/KQED

Alice WatersHeyday Lifetime Achievement Award Honoree

Photo by Matthew Scott/HBR

Featured Guests

This year’s program will feature spotlights on an illustrious cross section of Heyday authors who will share from their new and forthcoming works, plus music from Los Cenzontles, whose ensemble celebrates and amplifies traditional Mexican folk genres.


Susan D. Anderson is History Curator at the California African American Museum in Los Angeles, and a member of the editorial board of the California History journal. For decades, she has brought her scholarly interest in California’s hidden African American history to her writing, lectures and public history projects, including exhibitions, podcasts, and programming. Her forthcoming book in 2027 will be the first work in a 2-volume history of Black people in California.

John Freeman is an editor at Knopf, former editor of Granta, and host of Alta Journal‘s California Book Club. He is the author, most recently, of California Rewritten: A Journey Through the Golden State’s New Literature (published October 14, 2025). He is the author and editor of several books, including three anthologies and three poetry collections. His work has been translated into more than twenty languages and has appeared in The New Yorker, The Paris Review, and the New York Times.

Dorothy Lazard served as a librarian for nearly forty years, including two decades with the Oakland Public Library (OPL), where she was head librarian of Oakland’s History Center. Beloved by her Bay Area community, she has been an indispensable resource for journalists, library patrons, and all the ever-curious that have crossed the threshold of OPL. She is the author of the memoir What You Don’t Know Will Make a Whole New World and her forthcoming book in 2026 will explore her years of service behind the desk at Oakland Main Library. Photo by Gene Dominique.

Eugene Rodriguez is founder and executive director of Los Cenzontles Cultural Arts Academy, a nonprofit based in San Pablo, California oriented around celebrating traditional Mexican folk arts, music, and performance. His work has been featured in the New York Times, the Los Angeles Times, and the San Francisco Chronicle. His memoir Bird of Four Hundred Voices: A Mexican American Memoir of Music and Belonging was an NPR Best Book of 2024. He is the recipient of several awards and fellowships, including from the California Arts Council and United States Artists.

Greg Sarris is an award-winning author, producer, and playwright. He first rose to prominence as a major Native writer in the ’90s with his novels Watermelon Nights and Grand Avenue, the latter of which he adapted for an HBO miniseries with Robert Redford. His recent works—Becoming Story, How a Mountain Was Made, and The Forgetters—have been lauded by Kirkus, Publishers Weekly, Literary Hub, the Washington Post, and Electric Literature, among others. His novel The Last Human Bear will debut from Heyday June 2026. In addition to his immense literary output, Sarris has served as the tribal chairman for the Federated Indians of Graton Rancheria for 17 consecutive elected terms. Photograph by Beowulf Sheehan.

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A Special Tribute

The 2025 Heyday Harvest program will also feature a special tribute to Heyday Founder Malcolm Margolin, who passed away August 20, 2025 surrounded by his family. Margolin, described by Rebecca Solnit as “the glue that holds the sweetest parts of California together,” has left an indelible mark on the cultural life of California, particularly as it relates to the amplification of the traditions, art, linguistic revitalization, and political activism of the state’s Tribal Peoples.

“The depth of the community that has formed around Heyday is my deepest pride and greatest accomplishment.”

—Malcolm Margolin, 1940–2025

Love What We Do? Consider Becoming a Sponsor

Sponsors are recognized for their generosity by name at the event and in the program.

Seer

$100,000

Storyteller

$50,000

Steward

$20,000


To inquire about sponsorships, please contact Steve Wasserman:
stevewasserman@heydaybooks.com
(617) 222-0527

Sustainer

$10,000

Sower

$5,000

Seeder

$1,000


Donations by check should be sent to:
Heyday Harvest
P.O. Box 9145
Berkeley, CA 94709

Heyday is a registered 501(c)(3) nonprofit. Sponsorships and contributions are tax-deductible.

Heyday wishes to acknowledge the following for their ongoing support of our mission

Heyday Harvest Honorary Committee

Susan D. Anderson • Governor Jerry Brown • Dana Gioia • Will Hearst • Carol Blue Hitchens • Lynn & Jeff Horowitz •
Maxine Hong Kingston • Karen Korematsu • Jonathan Logan • Davis Mas Masumoto • Greg Sarris • Peter Wiley & Jessica Lipnack

Heyday Advisory Board

Susan D. Anderson • Lindsie Bear • Miranda Bergman • Nesbit Crutchfield • Frances Dinkelspiel • Roxanne Dunbar-Ortiz • Dave Eggers • Philip Kan Gotanda • Juan Felipe Herrera • Maxine Hong Kingston • Praveen Madan • Benjamin Madley • Kimberly Cox Marshall • Pablo Menendez • Innosanto Nagara • Viet Thanh Nguyen • Emiko Omori • Renée Richard • Greg Sarris • Jeffrey Henson Scales • Anola Small • John Tateishi • Lewis Watts

Heyday Board of Directors

Megan Vered, Chair • Brian Kenny, Vice Chair • Whitney Green, Treasurer
Timothy Don • John Donatich • Marilee Enge • V.R. Ferose • Don Franzen • Bruce Goldsmith • Catherine Kanner •
Zachary Karabell • John Ptak • Deborah L. Sanchez • Steve Wax