Heyday is Hiring:
Marketing & Publicity Manager

Marketing & Publicity Manager
Job Description | June 28, 2021

Join the marketing department of a nonprofit independent publisher during an exciting period of growth and with a fiftieth anniversary on the horizon. This is a rare opportunity to join Heyday’s brilliant and committed staff of twelve to create and promote soulful books with lasting cultural importance. In a rapidly changing industry and world, you can help chart Heyday’s next fifty years by building on, refining, and reinventing our efforts to connect with and expand our community of writers, readers, activists, and thinkers.

About us: Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. Through twenty new books per year and a backlist of two hundred titles, we promote civic engagement and social justice, celebrate nature’s beauty, support California Indian cultural renewal, and explore the state’s rich history, culture, and influence.

About you: You are a self-directed, enthusiastic professional with excellent people skills. You have experience leading successful marketing campaigns, and you have a passion for innovation and experimentation. You are data-driven and focused on conversion. You have experience using and supervising contractors to expand functionality and capability. You are excited to have a lot of balls in the air and are a pro at managing expectations and prioritizing your workload. You are a strong writer, you love reading, and you have a personal stake in our mission and community. You are attracted to the friendly, passionate, and purpose-driven atmosphere of a scrappy nonprofit. Professional experience in marketing strongly preferred; this is not an entry-level position. Experience in book publishing is a plus. Experience with website maintenance is a plus. You are Bay Area–based. (We have flexibility about hours and in-office work, but we expect your regular presence in our Berkeley office. Our staff of eleven is 100% fully vaccinated.)

About the position: This position is full-time and reports to the General Manager. There will be some weekend and evening work around events. Health, dental, and vision benefits, along with access to a 401k included. Generous holiday, comp, and PTO policies. Salary range $50,000–$60,000, depending on experience. Starts immediately.

Book marketing (60%)

  • Collaborate with authors, staff, co-publishers, and freelance publicists to develop and execute dynamic, tailored marketing and publicity plans for each frontlist title
  • Develop and maintain strong working relationships with relevant media and event contacts
  • Pitch reviews and feature stories to book reviewers, podcasters, bloggers, and other influencers
  • Periodically hire and supervise publicists for lead titles
  • Periodically pitch events to bookstores, libraries, community spaces, and other event hosts or venues; work with hosts to publicize events
  • Periodically work with event producers to brainstorm, plan, and execute events
  • Periodically develop and execute social media advertising campaigns
  • Work with editors to ensure quality endorsements and cover copy for each new title
  • Provide feedback to acquisitions editors about marketability of projects under consideration
  • Promote backlist titles as opportunities arise and resources allow

Content marketing (30%)

  • Build community around Heyday in authentic and imaginative ways
  • Develop and execute, or supervise the development and execution of, innovative direct-to-consumer campaigns to sell books; monitor metrics and analytics and adjust campaigns accordingly to improve reach; lead internal campaign wrap-ups to inform future campaigns
  • With in-house graphic design support, create or supervise the creation of newsletters, email blasts, blog posts, social media posts, and website content to market and promote Heyday’s books, events, brand, and related community content
  • Maintain a content calendar with an eye toward release dates, national holidays, or other timely events
  • Grow platforms (website, newsletter, Instagram, Twitter, Facebook, YouTube) with timely and engaging content, promotions, partnerships, strategic use of hashtags, and audience interaction
  • Develop or coordinate the development of marketing assets for each book

Website management (5%)

  • Serve as internal webmaster for Heyday’s website, ensuring that content and design is up-to-date
  • Create book and author pages for each season and create or facilitate creation of landing pages for promotional campaigns; update book pages with new blurbs, reviews, book trailers, and other relevant content
  • Work with contract web developer for ongoing maintenance and optimization

Other (5%)

  • Lead the creation of Heyday’s book catalog twice per year
  • Research and submit award nominations for books

Please send cover letters and résumés to jobs@heydaybooks.com. No phone calls, please.


Sign up for our newsletter

Send us a general inquiry

Email Us

Connect with us


(510) 549-3564

Mailing address

PO Box 9145
Berkeley, CA 94709 

Street address

1808 San Pablo Avenue, Suite A
Berkeley, CA 94702

Click a section below for more information

Heyday is an independent, nonprofit publisher with a focus on California and the American West. We publish nonfiction books that explore history, celebrate Native cultural renewal, fight injustice, and honor nature. Take a look at our list of books to learn more about our areas of interest.

If you think that Heyday would be an appropriate publisher for your manuscript, send us a query or proposal by email to editor (at) heydaybooks (dot) com (please include “Heyday” in your subject line, or your proposal may be discarded), or by post to Heyday, P.O. Box 9145, Berkeley, CA 94709 (please include a self-addressed stamped envelope if you would like your submission materials returned). Our preference during the COVID-19 pandemic is for email submissions, which we are checking more frequently than submissions by post. Please include the following:

  • A cover letter introducing yourself and your qualifications.
  • A brief description of your project.
  • An annotated table of contents and list of illustrations (if any).
  • Notes on the audiences you are trying to reach and why your book will appeal to them.
  • A list of comparable titles and a brief description of the ways your book adds to the existing literature.
  • Estimates of your book’s expected length and your timeline for completing the writing.
  • A sample chapter.

We will do our best to respond to your query within twelve weeks of receiving it. No follow-up calls, please.

Do you publish books of fiction?

With occasional exceptions—particularly books that fit our Berkeley Roundhouse program—we do not publish fiction. In considering any Roundhouse submissions, we have a strong preference for Native voices.

Do you publish books of poetry?

No, we are not acquiring books of poetry at this time or for the foreseeable future.

Do you publish books of art and photography?

Heyday publishes some art and photography books that fit our mission. Because of high production and printing costs, publication requires outside funding, which the author is generally responsible for procuring. Please include information about funding sources and plans in your cover letter.

Do you publish children’s books?

Heyday is not currently acquiring children’s books outside of previously established series.

Does my proposal need to be submitted by an agent?

We accept proposals from both agents and authors, and we do not give special preference to either.

Thank you for thinking of Heyday!

Heyday titles are distributed to the trade by Publishers Group West. Please contact your PGW/IPS sales representative for any questions or ordering information.

United States

Ingram Publisher Services
1 Ingram Boulevard, Mail Stop #512
La Vergne, TN 37086
Phone: (866) 400-5351
Email: ips@ingramcontent.com
EDI: Pubnet SAN number: 6318630

For Independent Bookstores, Higher Education, and Gift Account Inquiries:
Ingram Publisher Services
1210 Ingram Drive
Chambersburg, TN 17202

For all Other Accounts:
193 Edwards Drive
Jackson, TN 38301

DO NOT SHIP TO SAN LEANDRO; this warehouse is now closed. Returns must include a packing list with full title and ISBN for each shipment.


Orders and Returns
Publishers Group Canada
c/o Raincoast Books
2440 Viking Way
Richmond, BC V6V 1N2
Phone: (800) 663-5714
Fax: (800) 565-3770
Email: customerservice@raincoast.com

News from Native California

Subscription and Newsstand Accounts:
P.O. Box 92707
Long Beach, CA 90809
Phone: (888) 881-5861
Email: nnc@pfsmag.com

Review Copies, Press Releases, Catalogs

If you are a book reviewer, radio or TV program director or producer, or event coordinator and would like to request a catalog, press release, or review copy of a book, please send a detailed email to publicity@heydaybooks.com. Be sure to include the following information:

  • Your name and title.
  • Your organization/publication.
  • Your mailing address.
  • Your e-mail address and/or phone number.
  • The words “CATALOG,” “PRESS RELEASE,” or “REVIEW COPY” in the subject heading with the title you are requesting, and whether or not bound galleys or uncorrected proofs are acceptable (in the event that bound books are not yet available).
  • A brief description of your organization, if you have never contacted us before. Sending us a recent sample issue of your publication is often very helpful (address to: Heyday, Attn:MEDIA/PUBLICITY,  PO Box 9145, Berkeley, CA 94709).

To request an interview with an author, or with publisher Steve Wasserman, please email the request, including detailed contact information and the proposed venue and time, to publicity@heydaybooks.com.

Heyday publishes texts in a wide variety of academic fields, and our books are frequently adopted for use in college and university courses.

Desk and Review Copy Policies
If you have adopted a Heyday title for course use, please submit your request for a complimentary desk copy on your school letterhead or from your school’s email address. Include all relevant course information, including professor’s name, expected enrollment, course title, when the course will be taught, title of the book requested, whether the book will be a required text, and an address where the book should be sent. You may submit your request via email to publicity@heydaybooks.com from your school address; alternatively, you may mail your request to the following address:

Attn: Text Adoptions
PO Box 9145
Berkeley, CA 94709

Hardcovers are not available for review copies.

Students with Disabilities
Heyday will provide books in alternative formats, if requested by an educational institution, to serve the needs of students with disabilities under Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990. We will fulfill requests to be best of our abilities, although not all books may be available in alternative formats. Please address inquiries to heyday@heydaybooks.com. You can also request a copy on Bookshare.

If you want to request permission to reprint or use text or images from our books, please click on the graphic below:


We are hiring for a Marketing & Publicity Manager (June 28, 2021). Please see the job description above.


Heyday periodically hosts an internship program to give interns marketable publishing skills and to offer an introduction to the publishing process. We are not accepting internship applications at this time, but we will post details here when we do.

No phone calls, please.