Rick Laubscher is a fourth-generation San Franciscan who fell in love with streetcars as a child, when his mother took him downtown on an “iron monster” through the Twin Peaks to see the circus. He worked as a broadcast reporter in San Francisco, then as a corporate executive, where he began his advocacy for vintage streetcar service. He now operates his own strategic communications consultancy, Messagesmith, and serves as president of the nonprofit Market Street Railway.